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October is Pink Month



October has been designated as “Pink Month” in a global, annual campaign involving thousands of organisations highlighting the importance of breast awareness, education and research. Every year, breast cancer kills more than 500,000 women around the world. In resource-poor settings, the majority of women with breast cancer are diagnosed at an advanced stage of disease, resulting in low survival rates.

Pink Month is a month where special efforts are made by charities, organisations and the public to educate those concerned about the disease, including early identification and signs and symptoms associated with breast cancer. This collective effort is made in the hope that we can work together to reduce the number of annual breast cancer deaths by raising awareness and promoting healthy habits that will increase early detection.

How to fundraise this Pink Month

Whether you host a pink-themed movie night with your friends or turn your sports team pink for a game, there are loads of ways you can get involved so that you, your friends, colleagues and community can raise money for breast cancer research this month. If you need some ideas, we’ve got you covered:


Wear it pink

​Pay a donation (we suggest $2 - $5) to sport as much pink as you like on "wear it pink" day in your workplace, school, book club or anywhere else really. You could even impose a suitable fine on anyone who's forgotten or flat out failed to wear pink on the day!


Sell pink treats

Who doesn’t love a cake? ​One guaranteed way to get donations is to sell pink-themed treats! Get your baking equipment out and host a cake sale at work or somewhere in the community with public footfall (as long as you get permission to sell there).


Hold a raffle

A fundraising favourite. Prizes don’t need to be expensive - think chocolate bars, bottles of wine and anything else you or your friends can donate - just charge $1-3 per ticket and do some sales a few days beforehand.


Have a Quiz

Take advantage of your competitive streak and host a quiz! Charge $1 per entry and get a box of chocolates for the winning team (or maybe their prize can simply be the satisfaction of winning).


Organise a fun run

Organise a simple fun run in the community and encourage participants to get sponsored. (Don’t forget to run in something pink!)


Dye your hair pink (or shave your head if you’re brave enough)

Struggling for ideas? Do a sponsored dye-job or shave! This is something fun and a bit different and you can do it on your own with no organisation involved. Get your friends and family to sponsor you - as long as you don’t mind looking a bit silly for a while.


Around $6 billion a year is raised every year for breast cancer research and awareness campaigns, but there’s always more to be done. So no matter how small your contribution, you’re still helping raise awareness of and fight against breast cancer. From campaigning to help women get access to the breast cancer drugs they need, to sharing information women need to know about checking their breasts, your support will help to reach the day when breast cancer has claimed its last life.


Erilan Team


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